I Can Feel It Once Again: Peter Forsberg the legend

I can feel it once again:

Peter Forsberg the legend

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Driving the Anytec boat represents the growth of human values.
Client
Anytec
Genre
Image video
Year
2020
Segment
Boats
about project

Peter Forsberg, a legend of world hockey, two-time Olympic champion, two-time World champion, and two-time Stanley Cup winner, relives his significant career moments at the helm of the flagship Anytec A30 boat amidst the scenic landscapes of the Stockholm archipelago.

about project
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Peter Forsberg, a legend of world hockey, two-time Olympic champion, two-time World champion, and two-time Stanley Cup winner, relives his significant career moments at the helm of the flagship Anytec A30 boat amidst the scenic landscapes of the Stockholm archipelago.

Tasks
Enhance brand recognition and strengthen the image of Anytec as a technological and reliable brand.
Approach to production
Shooting a hockey star in the picturesque settings of Sweden for an international project.
IMPLEMENTATION
We develop the concept for a brand video featuring legendary Swedish hockey player Peter Forsberg. We coordinate with his schedule so he can fly from the US to Stockholm. After approving the videomatic with the client, we head out to scout filming locations in Sweden. We find a stylish house on an island, beautiful landscapes of the Stockholm archipelago, and secure a deal with an ice arena in the city. The cinematographer chooses Arri Ultra Prime, Master Prime, and Alura Zoom lenses for the shoot. We assemble a RED Helium 8K camera system on a Black Arm + DJI Ronin 2 for boat shots on the water, and we also use a drone for filming in downtown Stockholm. For dynamic shots, we film a close-up of the speedometer, accelerating the boat to 51 knots. Besides key scenes on the water, we capture atmospheric shots of Forsberg in the ice arena, locker room, and on the ice. We ask Peter to shout emotionally into the camera several times. For a «memory» effect, we use a clear filter with petroleum jelly. Special attention is given to recording the sound of the engines. We create the copy and record the voice-over with Peter Forsberg at the Apear recording studio in central Stockholm. We license NHL archives, purchase several stock footage clips, compose music for the video, and do the sound design.
Direct speech

«Our team is the best production crew in Russia for filming watercraft, with extensive experience in boat videos. It was a great honor for us to create a high-quality product for a European brand from start to finish. I was thrilled to tell a deep human story in an artistic form rather than a mundane advertisement. Working with a world hockey legend was very comfortable: he followed all requests with Nordic calm, expertly handled the boat, which allowed us to avoid using doubles and save time», — Aleksandr Kuzmichev, Director.

Награды
и пресса
Direct speech

«Our team is the best production crew in Russia for filming watercraft, with extensive experience in boat videos. It was a great honor for us to create a high-quality product for a European brand from start to finish. I was thrilled to tell a deep human story in an artistic form rather than a mundane advertisement. Working with a world hockey legend was very comfortable: he followed all requests with Nordic calm, expertly handled the boat, which allowed us to avoid using doubles and save time», — Aleksandr Kuzmichev, Director.

Team

David Stenlund
CEO of Anytec
Igor Melnikov
Agency producer
Aleksandr KuzmichevWriter/Director/Executive producer
Peter ForsbergMain character/Voiceover

Anna Geraskina
Copywriter
Slava Kotov
Director of photography
Nikita ShcherbakovSound director/Boat sound recordist

Sergei Oleinik
Aerial services/Keygrip
Pavel Smolyakov
1st AC/
Focus puller
Constantine Chistiakov
Composer
Maxim Shvengelov
CGI
Angelika Dyagel
MUAH

Team

David Stenlund
CEO of Anytec
Igor Melnikov
Agency producer
Aleksandr KuzmichevWriter/Director/Executive producer
Peter ForsbergMain character/Voiceover

Anna Geraskina
Copywriter
Slava Kotov
Director of photography
Nikita ShcherbakovSound director/Boat sound recordist

Sergei Oleinik
Aerial services/Keygrip
Pavel Smolyakov
1st AC/
Focus puller
Constantine Chistiakov
Composer
Maxim Shvengelov
CGI
Angelika Dyagel
MUAH