Haval H9: Your Path – Your Rules

Haval H9:

your path — your rules

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A vehicle that creates its own rules rather than following others.
Client
BBDO | Haval
Genre
Commercial video
Year
2020
Segment
Automotive
about project

A manifesto video highlighting the nine rules of a true off-road vehicle, the Haval H9, through the story of a strong individual. Using vivid, dynamic shots featuring actors and informative graphics, viewers can appreciate the power, elegance, and technology of the vehicle. Each rule reflects the key advantages of the Haval brand.

about project
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A manifesto video highlighting the nine rules of a true off-road vehicle, the Haval H9, through the story of a strong individual. Using vivid, dynamic shots featuring actors and informative graphics, viewers can appreciate the power, elegance, and technology of the vehicle. Each rule reflects the key advantages of the Haval brand.

Tasks
Implement image advertising to introduce the viewer to the new HAVAL model together with BBDO Moscow.
Approach to production
Utilization of two vehicles and two actor shifts to streamline the filming process.
IMPLEMENTATION
During pre-production, we find suitable locations in the Leningrad Region: a pine forest, fields, a dirt road by the river, and a rocky shore with a lake view. We conduct casting and fittings. Together with the director and cinematographer, we determine the working areas. We shoot the project on an Arri Mini with Arri Master Prime lenses, also using an Angenieux EZ-2 15-40 mm zoom lens and a BMPCC 6K for crane and car mount shots. For drone shots, we use an Inspire with an Olympus 25 mm lens, and the U-Bangi-Slider Panther is perfect for filming car interiors. Two stunt cars allow us to shoot different scenes simultaneously with two units. The client and the advertising agency are on set daily, reviewing each shot. We set up a comfortable playback zone with a monitor for their convenience. The first draft of the edit is ready the day after filming wraps. The logger creates backups of the footage and provides the director with lighter versions of video fragments, enabling quick approval of all iterations with the client. The speed of ad production, from development to final delivery, is crucial.
Direct speech

«BBDO Moscow expresses gratitude to 29™ Studio for their unconventional creative approach, team cohesion, and professionalism in creating the automotive brand image commercial. Throughout our collaboration, the studio proved to be a reliable partner focused on effective results», — Artemiy Semenov, TV Production Director.

Награды
и пресса
Direct speech

«BBDO Moscow expresses gratitude to 29™ Studio for their unconventional creative approach, team cohesion, and professionalism in creating the automotive brand image commercial. Throughout our collaboration, the studio proved to be a reliable partner focused on effective results», — Artemiy Semenov, TV Production Director.

Team

Oleg Sergeev
BBDO Moscow Art Director
Valery Gorokhov
BBDO Moscow Producer
Georgiy Granovskiy
Director/Director of photography
Aleksandr Kuzmichev
Executive producer/Line producer
Sergei Oleinik
Line producer/Aerial services
Anastasia Veber
1st AD
Slava Kotov
Camera operator

Bella Zhdanova
Casting director
Natalia Ionova, Ilya Mamaev
Actors
Olga Vasilyeva
MUAH
Dima Igorevich
Stylist/Costume designer
Vikenty Kalashnikov
Precision driver
Evgeny Sapunov, Arkadiy Drozdov
Crane
Stanislav Gerasimov
Gaffer
Pavel Smolyakov
1st AC/Focus puller
Aleksandr Sekretarev
DIT

Nikita Shcherbakov
Sound director/Sound designer
Constantine Chistiakov
Composer
Andrei Provotorov
Editor
Serafim Salnikov
Colorist
Maxim Shvengelov
CGI

Team

Oleg Sergeev
BBDO Moscow Art Director
Valery Gorokhov
BBDO Moscow Producer
Georgiy Granovskiy
Director/Director of photography
Aleksandr Kuzmichev
Executive producer/Line producer
Sergei Oleinik
Line producer/Aerial services
Anastasia Veber
1st AD
Slava Kotov
Camera operator

Bella Zhdanova
Casting director
Natalia Ionova, Ilya Mamaev
Actors
Olga Vasilyeva
MUAH
Dima Igorevich
Stylist/Costume designer
Vikenty Kalashnikov
Precision driver
Evgeny Sapunov, Arkadiy Drozdov
Crane
Stanislav Gerasimov
Gaffer
Pavel Smolyakov
1st AC/Focus puller
Aleksandr Sekretarev
DIT

Nikita Shcherbakov
Sound director/Sound designer
Constantine Chistiakov
Composer
Andrei Provotorov
Editor
Serafim Salnikov
Colorist
Maxim Shvengelov
CGI