The Bridge: Image film

The creative team studies the 169-page Can-Am brand book, the unique selling proposition, and the features of the new Can-Am Commander XT 1000R model. Drawing inspiration from references and leveraging their 10 years of experience in shooting various recreational vehicles, they create a mood board, write a director’s synopsis, develop a cinematic piece set to music composed by our in-house composer, and propose a logline that captures the essence of the story. One of the tasks during the preparation phase is to find an older Commander model, but thanks to connections within the recreational vehicle community, the team quickly accomplishes this. The filming process is divided into two stages. First, the team works in expedition conditions in the scenic locations of Karelia, where they build a bridge and shoot key scenes with actors. Then, they move to the Lenfilm studio to film details: pressing the gas pedal, water splashes, speedometer numbers, and chainsaw teeth movements. In dynamic quad bike riding scenes, a professional rider replaces the actor behind the wheel. We are the first in the world to mount an Arri Alexa Mini with an Atlas 65 mm anamorphic lens on an ATV to film the vehicle in action.