Red Bull: Mad Mike vs The Beast

Red Bull:

Drifting beast

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A first-of-its-kind tandem drift with celebrities Mad Mike Whiddett and Eduard Nikolaev.
Client
Red Bull
Genre
Viral video
Year
2018
Segment
Motorsports
about project

A special project for Red Bull showcasing the world’s first tandem drift featuring five-time Dakar Rally champion Eduard Nikolaev in a rally KAMAZ truck and New Zealand drifter Mad Mike Whiddett in a rotary-powered Mazda RX-8 at the Kirov Plant.

about project
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A special project for Red Bull showcasing the world’s first tandem drift featuring five-time Dakar Rally champion Eduard Nikolaev in a rally KAMAZ truck and New Zealand drifter Mad Mike Whiddett in a rotary-powered Mazda RX-8 at the Kirov Plant.

Tasks
Create a media event for Red Bull that people will be talking about for years.
Approach to production
This is Mad Mike's first trip to Russia to participate in a daring adventure at the Kirovsky Zavod.
IMPLEMENTATION
For the shoot, we gain exclusive access to the Kirov Plant, including the assembly line of the St. Petersburg Tractor Plant. The project is under strict confidentiality: we transport Mad Mike’s car under a tarp to ensure no one learns about the event prematurely. We use multiple cameras, such as the Phantom Flex 4K at 1500 frames per second with a rare Cooke Taylor Hobson 25-250 mm Cine Varotal T3.9 lens for a key shot in the story. During one of the stunts, we run a train, adding industrial flair to the main scene. An additional location with a platform where we arrange containers to simulate a drift track becomes an exciting sports challenge. The sound engineer uses various microphones to capture different sounds: the loud roar and exhaust of an 800-horsepower rotary engine Mazda RX8, the low diesel rumble of a KAMAZ truck, and the industrial noises of the Kirov Plant. We mitigate risks related to temperature and volume with several homemade inventions. After filming, we take our New Zealand guest Mad Mike for a ride through the center of St. Petersburg in low-rider cars. Besides the main video, we create a «making of» film, short POV clips, interactive stories for social media, and provide raw footage for use by global media outlets.
Direct speech

«Utilizing their visual content creation skills and storytelling abilities, 29™ developed the concept and executed the entire production cycle. Given Red Bull’s rigorous quality control processes and all projects being approved by producers from the global Red Bull headquarters, 29™’s work impressed our company. Red Bull confidently states that working on this special project was a wonderful collaborative experience», — Mikhail Mashtakov, Head of Red Bull Media House in Russia.

Награды
и пресса
Silver OttoCar
AutoVision Awards 19
Nominee
The International Motor Film Awards 19
Direct speech

«Utilizing their visual content creation skills and storytelling abilities, 29™ developed the concept and executed the entire production cycle. Given Red Bull’s rigorous quality control processes and all projects being approved by producers from the global Red Bull headquarters, 29™’s work impressed our company. Red Bull confidently states that working on this special project was a wonderful collaborative experience», — Mikhail Mashtakov, Head of Red Bull Media House in Russia.

Team

Dmitry KachanHead of Red Bull's Athletic Direction and Marketing
Mikhail Mashtakov, Guram Gabunia
Creative producers
Aleksandr KuzmichevExecutive producer/Director/Location manager
Boris Karkachev
Red Bull Athletes Manager
Sergei Oleinik
Sports producer/Line producer
Felix Chitipakhovyan, Vyacheslav Kalashnikov, Mikhail Mikhin,
Ruslan Safiulov
Sports support and equipment for Mad Mike's car

Nikita Shcherbakov
Sound director/
Car sound recordist/Sound designer
Gleb Neupokoev
First Assistant Director/1st AD
Pavel Smolyakov1st AC/
Focus puller
Andrey Biryukov
Rental
Philip Vasiliev, Sergey Zolotin
High-speed shooting
Sergei Oleinik
Aerial filming
Gleb Purihov
Action cameras operator
Arkadiy Drozdov, Nikita Shchepetilnikov
Crane

Constantine Chistiakov
Composer
Stanislav Gerasimov
Gaffer
Pavel Markin
Pyrotechnic engineer
Vladislav Landyshev
Head of marshals
Ilya Gulin
Clean-up
Andrei Provotorov
Motion designer

Team

Dmitry KachanHead of Red Bull's Athletic Direction and Marketing
Mikhail Mashtakov, Guram Gabunia
Creative producers
Aleksandr KuzmichevExecutive producer/Director/Location manager
Boris Karkachev
Red Bull Athletes Manager
Sergei Oleinik
Sports producer/Line producer
Felix Chitipakhovyan, Vyacheslav Kalashnikov, Mikhail Mikhin,
Ruslan Safiulov
Sports support and equipment for Mad Mike's car

Nikita Shcherbakov
Sound director/
Car sound recordist/Sound designer
Gleb Neupokoev
First Assistant Director/1st AD
Pavel Smolyakov1st AC/
Focus puller
Andrey Biryukov
Rental
Philip Vasiliev, Sergey Zolotin
High-speed shooting
Sergei Oleinik
Aerial filming
Gleb Purihov
Action cameras operator
Arkadiy Drozdov, Nikita Shchepetilnikov
Crane

Constantine Chistiakov
Composer
Stanislav Gerasimov
Gaffer
Pavel Markin
Pyrotechnic engineer
Vladislav Landyshev
Head of marshals
Ilya Gulin
Clean-up
Andrei Provotorov
Motion designer